This modular setup is a real advantage: you can pay for Sports during a busy season, then switch to Entertainment when a new series drops, rather than keeping an expensive bundle year-round. It also supports streaming on a wide range of devices (the site notes “over 60 different devices”), which helps if you watch across phone, TV, tablet, and computer.​

Content & memberships (what you’re buying)

Entertainment is positioned around “unmissable dramas,” including HBO box sets and Sky Originals, which makes it the most “daily watch” option for many households. Cinema focuses on blockbusters on demand and mentions new Sky Original films every month, which fits people who want a steady pipeline of movies without buying/renting each title separately. Sports is the premium tier and emphasizes streaming all 12 Sky Sports channels live, with the flexibility of either a Day pass or monthly access.​

Ads, Boost, and the main trade-offs

A key point: NOW states that standard memberships include ads, and that you can choose to go ad‑free at the next step (with important exclusions). If you care about a cleaner experience, NOW promotes Boost and Ultra Boost add-ons; Boost adds ad‑free viewing for eligible content (excluding live channels and some promos), Full HD (1080p) and Dolby Digital 5.1, plus streaming on 2 devices, while Ultra Boost adds ad‑free (with the same exclusions), 4K Ultra HD with Dolby Atmos and up to 3 devices. In other words, the base price can look attractive, but the “best” experience may require an add-on depending on how sensitive you are to ads and video quality.​

Price catalog (as shown on NOWTV.com)

• Entertainment: £9.99/month.​

• Cinema: £9.99/month.​

• Hayu: £4.99/month (and the page notes it becomes £5.99/month from 08/12/25).​

• Sports (month): £34.99/month.​

• Sports (day): £14.99 for 24 hours.​

• Promo shown on the page: an Entertainment “Saver plan” at £4.99/month for 12 months (shown as reduced from £9.99), and it notes that after the minimum term it auto‑renews at £9.99/month unless cancelled.

If you want a simple “press play” streaming membership focused on TV shows rather than live sport, NOW Entertainment is the cleanest place to start on NOW. It’s built around “unmissable dramas and exclusive shows,” and the page highlights HBO box sets and Sky Originals—so the catalogue leans toward premium series rather than random library filler. The big advantage is flexibility: you’re not forced to buy Sports or Movies just to access Entertainment, which makes it easier to keep your monthly spend under control.​

The viewing experience can be great, but the default plan includes ads, and that’s the main trade‑off versus some competitors. NOW makes this explicit and says you can go ad‑free at the next step, but it also notes that “ad‑free” has exclusions (for example, it doesn’t cover live channels and trailers promoting NOW content). If you care about streaming quality and fewer interruptions, NOW also promotes Boost and Ultra Boost add-ons; Boost adds Full HD (1080p), Dolby Digital 5.1 and 2-device streaming, while Ultra Boost adds 4K Ultra HD with Dolby Atmos and 3-device streaming (with ad‑free exclusions still applying).​

Price & deal snapshot (Entertainment)

• Standard Entertainment Membership: £9.99/month.​

• Offer shown: Entertainment Saver plan at £4.99/month for 12 months (shown as reduced from £9.99/month).​

• Important term: after the minimum term, Entertainment auto-renews at £9.99/month unless cancelled (effective at the end of the minimum term).​

• Ads note: standard memberships include ads unless you have Boost/Ultra Boost.

Buy now